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Summary Profile

A seasoned speaker and storyteller, Daryl draws on over 30 years’ experience in the media as an award-winning breakfast show broadcaster, writer, columnist and journalist, with over 250 articles published in a number of leading titles, including the Financial Times, Sunday Times, Saturday Star, Mail & Guardian, Business Day and Sunday Tribune, and Leadership and Guru magazines. He is also the author of A Fox’s Tale and Tim Noakes: The Quiet Maverick, both published by Penguin Random House. He holds a degree in clinical psychology, a postgraduate HDE in clinical assessment and counselling, and a master’s degree in science journalism from City, University of London.


You: the Media

This talk is important for those who know that anyone in their organisation with access to social media - even in their private capacity - has the potential to cause reputational damage to that organisation’s brand. This is the new normal in media and communications. The talk is especially relevant for those in an organisation entrusted with marketing and business brand imaging.

It is a highly entertaining and illuminating talk about the unknown pitfalls facing social media users as the generators of media content, especially in an era of ‘fake news’, ‘post-truth politics’, and recurring ‘Twittergates’. It’ll make any social media user think carefully before they ‘post’, ‘share’, or ‘like’ something ever again. Uses Powerpoint/Keynote and demonstrations.

  1. Introduction: How the media has changed, and the unfortunate impact this has had on our world.

  2. It’s not just about writing stuff - the responsibilities of qualified news journalists and how they protect us. Includes issues of ethics and media law.

  3. The human psychology behind ‘social media’ - what actually makes it ‘social’, and what really drives it.

  4. Human cognition: So you think you think rationally? Demonstrations of how easily our minds are fooled, how we are influenced by emotion, how we are biased, how we are wired to be dishonest and yet believe others are not, and how we deal with it.

  5. What’s lurking ‘out there’ within the social media matrix that drives fake news and shapes what we believe - algorithms, bot farms, and fake news factories.

  6. Conclusion: So what can we do? Handy tips for being smart on social media.

Daryl Ilbury


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