Bruce MacLaren is a 30 year veteran of the IT industry, with international experience gained from a success-filled 22 years served with a household name multinational corporation. Some 25 years of extensive sales and senior management experience, along with three Board appointments, make him well versed in talking expertly around one of his passions: superb customer service and a win/win approach results in increased sales success rates.
His varied and diverse work experiences, mainly gathered in the demanding and ultra-competitive Financial Services industry, span all types of organizations, from entrepreneurial to the largest multinationals. This experience, coupled with years of dealing at CEO/CIO and Board level, make him well qualified to talk with practical knowledge on his two favorite comparative themes:
The parallels between excellence on the sports field and success in the market-place, and the personal values and attributes needed to survive and thrive in this quest
And the parallels between survival, success and longevity in the harsh African bush and how these relate to the competitive world we live in today. The personal values and attributes outlined in his talk above are also reflected in this topic.
Bruce is well versed to talk on the above two topics, having represented two countries in his youth as a successful international sportsman, played semi-professional sport, and in addition has over 20 years of extensive African bush and wildlife experiences in Southern Africa.
A cancer survivor, his engaging personality, fresh approach and 'from the heart' presentation style have won him excellent reviews from audiences ranging from 1,200 people to more intimate groups of 25 people. He has addressed some of the largest corporations in South Africa, and is in high demand within the schooling system for his message to school-leavers. His versatility and ability to think on his feet have appealed to the most discerning of companies in getting their tailored messages across to selected audiences.
A dedicated family man and self-confessed sports fanatic, Bruce talks passionately of the need for balance in one's life in trying to cope with the spiraling demands of the global village we live in today, and how life altering events can shape and dramatically influence one's behavior.