Peter has been in Advertising and marketing for the past 25 years.
He currently heads up Echo, a customer intimacy consultancy in the areas of research, strategy and loyalty. Locally he has worked with companies such as FirstRand, RCI, Nedbank, Plascon, Daimler Chrysler, Standard Bank, Midas, Metro cash & Carry, Kaizer Chiefs, Telkom, Unilever, the SABC and Old Mutual.
He is a director of FutureFact, a research stokvel that conducts bi-annual studies for a consortium of companies on the mindsets of SA consumers. You are then able to see the changing value systems of the various population or lifestyle groups
Peter is the owner and publisher of ConsumerScope, an interactive CD ROM that is designed to “bring LSM’s and the SA consumer to life.” ConsumerScope earned him the title of media innovator of the year in 2006 from the Advertising and marketing industry.
This forms the basis of any presentations or workshops.
Macro issues like POPULATION, AIDS, CRIME UNEMPLOYMENT, MINDSETS, INCREASING LIVING STANDARDS, and over 900 other brands, activities and services are covered.
Peter examines the changes in living standards over the past 12 years and predicts how the market will change over the next 15 years. The economy has been driven by the rise of the middle class, or LSM 6-8 or the Black Diamonds.
There is no shrink wrap presentation, Peter will examine your companies products from AMPS or other public domain industry studies or conduct an analysis of your customer base. He will then show how your company is positioned today, vs. the total market and how the market for your products will change over the next 15 years.
You can then position your company, brands and services to take cognizance of the changing environment.
Peter is an accomplished and experienced presenter and his presentation will not only show you what is happening and going to happen in South Africa, but how your company can adapt to take full advantage of the shifting consumer landscape.
