"The music that can deepest reach and cure all ill, is cordial speech" - Ralph Waldo Emerson

Pavlo Phitidis

As an entrepreneur and director of various businesses, Pavlo offers over 20 years of direct experience in conceptualising, starting and building business enterprises in South Africa. He has brought to market business assets in excess of R1bn in the forms of family businesses, company start-ups, company turnarounds and a number of acquisitions for the purpose of company listings.

Whilst he holds a B.Com (Accounting and Finance) from the University of Cape Town, a Marketing Management Diploma from Damelin and an MBA (Strategy and Marketing) from Wits Business School, Pavlo says his true understanding of entrepreneurship and business development comes from direct experience in conceptualising, building and selling businesses.

Pavlo actively commentates on entrepreneurship through his work at 702 Talk Radio and 567 Cape Talk.


Pavlo’s success lies in his beginning-to-end view on the entire business building cycle from start-up to sale, his understanding of the challenges faced by entrepreneurs through each stage of the cycle and the dynamics of relationships within this process. Additionally, his cross-sector experience has afforded him an entrepreneurial perspective of industry peculiarities and business dynamics, both from the perspective of the entrepreneur and the corporates doing business with them.

Pavlo accesses a colourful variety of images, stories and analogies to tackle everything entrepreneurial from the family business to entrepreneurial behaviour in big business.

Today, as CEO and co-founder of Aurik Business Incubator, Pavlo works with entrepreneurs to build successful entrepreneurial businesses.

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The Purpose and Job of an Entrepreneur: To Build an Asset of Value

As entrepreneurs we are so consumed in our every day business life that often we forget why we even started our businesses! Why do we do what we do and where is it going; how do we silence the noise of the daily activities that consume our passion and erode our meaning to find a new way of doing things, a way that reignites our inspiration and further, ensures that we are journeying towards a rewarding destination?

The Purpose and Job of an Entrepreneur is a talk presented by Pavlo Phitidis where key behaviours have been distilled from his having built and sold 12 businesses and through Aurik Business Incubator, where he has worked with over 500 entrepreneurs on their journey to success.