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Summary Profile

“Been there, done that” dominates Merle Whale’s curriculum vitae. Interestingly Merle’s extensive business experience doesn’t stop her from seeking new challenges and approaching business opportunities with an enthusiasm that is contagious.

A recognized professional in the eventing industry, Merle now focuses her attention on empowering others in event management through training, consulting, coaching & writing. Merle has trained numerous people on various aspects of the event industry and has extensive experience in running in-house and public events ranging from complex large functions to smaller workshops and breakfast presentations.


ABC of Event Management – The Event Management Workshop
 Secrets of successful event planning in a methodology to take your events from beginning to end with perfection
 Practical information will equip you with the skills essential for organising successful events, meetings, conferences and functions
 Understand the whole process or event management and the various factors to make your event a success: Planning & preparation, Site & Venus selection and liason, catering & beverages, programme design and management, promoting your event, financial principles, administration and delegate management, dealing with sub-contracted services.
 Special mention is made of corporate governance, return on investment and events as a strategic business tool.

Merle Whale


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T : 082 552 6436