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Summary Profile

Anton Swanepoel is an industry expert with more than 29 years of experience in the financial
services industry. He is a former FPI Financial Planner of the year finalist and he serves on a
number of industry committees that aims to professionalise the financial planning industry.
He is a former Chairperson of the Financial Intermediaries Association (FIA) Financial Planning
Committee and a former Board member of the FIA. He also serves on the Expert Panel that
guides National Treasury on the Conduct of Financial Institutions Bill.
Anton holds a Master’s Degree in Mercantile Law and a Post Graduate Diploma in Financial
Planning from the University of the Free State. He is the author and co-author of more than
twenty books and industry manuals on leadership, ethics, trust, business management,
financial planning, investment planning, and compliance. He is an accredited trainer on these
topics and a regular speaker at financial planning seminars and conventions. His publications
on Financial Planning, Leadership, Management, Ethics and Compliance include:

  • The Trust Factor

  • Invest like a pro

  • Retire like a pro

  • Comply like a pro

  • Courageous Leadership

  • The FIA Code of Conduct

  • The Trust Factor in Schools

  • The Trust Factor in Business

  • Manage your practice like a pro

  • Essential habits of trusted advisors

  • The Six-step-process and compliance

  • The fundamentals of FAIS compliance

  • Captains & Coaches with Nick Mallett

  • The Business Manual for Key Individuals

  • Play your business like a pro with Gary Player

  • Business lessons from the 2015 Rugby World Cup

  • Protect you business like a Pro with Gerrit Viljoen

  • The Code of Ethics for CFP® Professionals with Wouter Fourie CFP®

In 2013 Anton received the Cover Excellence Award for contribution in service to the Short-
term insurance industry, and in 2017 he received the Harry Brews’ Chairman’s Award from

the Financial Planning Institute of Southern Africa for his life-long, significant contributions to
the financial planning profession in the areas of service to society, academia, training,
government, and the media.

Rave Reviews

10/10 brilliant ! Excellent ! Ability to make us “learn” new principles while enjoying it. A novel and fresh approach to a conference session ! Thanks. Brilliant analogy – very thought provoking. Brilliant presenter

Anton Swanepoel


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