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Summary Profile

Moving from city to city, state to state, country to country, and even between continents has shaped Tony’s world view: tolerance, respect for cultural differences, and the understanding that “we see things not as they are but as we are” … and that building sustainable value in business is as much about compassion as it is about passion. For much of his corporate life, Tony picked up many of life’s most valuable lessons moving back and forth between South Africa, The United States, and the UK as a senior sales and marketing executive for Volkswagen, Audi, and BMW. As marketing manager for VW in South Africa in the early 80s he led the enduringly successful market launch of the famed Citi Golf. From there he moved to the intensely competitive world of the US car business as director of marketing for Audi, based in Detroit, followed by a transition to the UK as head of sales for VW and Audi. Then back to South Africa during the momentous times of the early 90’s to join the board of BMW as sales and marketing director. Then back once again to the US in 1998 to build and operate an IMAX Theatre in Charleston, South Carolina … followed by ten years of consulting for a wonderfully diverse mix of American clients from giants like Boeing and Coca-Cola and developers of multi-billion dollar master planned communities, to a small Sushi bar in the Arizona desert. But the greatest experience of all has come from a growing fascination with game changing discoveries from the brain sciences, discoveries that challenge many of our most deeply held beliefs and assumptions about human nature. Its weaving this new knowledge into a lifetime of corporate and consulting work that brings Tony back to South Africa, to bring the lessons to South African companies willing to embrace new thinking, and to make a difference where it counts.


Applying brain science for radically smarter business We have learned more about how the human brain works in the past two decades than in all of previous human history. Remarkable new discoveries in the brain/mind sciences and the emerging field of behavioural economics will revolutionize our understanding of how we think, how we decide, how we learn, and how we experience the world around us. Every day this new knowledge invalidates centuries old assumptions … assumptions that continue to this day to misinform discussion and decision-making in virtually every field of human engagement. Audiences will learn about game changing discoveries in the brain sciences that open up opportunities in almost every field of human endeavor. The pace of discovery is extraordinary and exponential. Tony will make the case that the cognitive capability of high performing knowledge workers can be significantly enhanced by applying some of the lessons from these new discoveries. These include people in business, educators, students, and parents … pretty much anyone who depends on their brains to make a living and to live a meaningful life. Tony’s presentation will cover several game changing opportunities for the application of new knowledge about the human brain, including:

• Enhancing cognitive performance of skilled knowledge workers.

• Brain smart creativity.

• Brain smart leadership.

• Brain smart branding, marketing, and selling .

• Brain smart environments.

Tony Kirton


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