You: the Media
|
Daryl Ilbury is a senior journalist, writer and author, and a consultant on the psychology of the media consumer. He is based in Cape Town.
|
|
|
A seasoned speaker and storyteller, Daryl draws on over 30 years’ experience in the media as an award-winning breakfast show broadcaster, writer, columnist and journalist, with over 250 articles published in a number of leading titles, including the Financial Times, Sunday Times, Saturday Star, Mail & Guardian, Business Day and Sunday Tribune, and Leadership and Guru magazines. He is also the author of A Fox’s Tale and Tim Noakes: The Quiet Maverick, both published by Penguin Random House. He holds a degree in clinical psychology, a postgraduate HDE in clinical assessment and counselling, and a master’s degree in science journalism from City, University of London. |
|
|
This talk is important for those who know that anyone in their organisation with access to social media - even in their private capacity - has the potential to cause reputational damage to that organisation’s brand. This is the new normal in media and communications. The talk is especially relevant for those in an organisation entrusted with marketing and business brand imaging.
It is a highly entertaining and illuminating talk about the unknown pitfalls facing social media users as the generators of media content, especially in an era of ‘fake news’, ‘post-truth politics’, and recurring ‘Twittergates’. It’ll make any social media user think carefully before they ‘post’, ‘share’, or ‘like’ something ever again. Uses Powerpoint/Keynote and demonstrations.
|
|
|
